Author / Speaker

Griff Lindell is the Chairman of the C12 Group for the Mid-Willamette Valley and has begun the C12Salem Board.

In 2018, he retired as the dean of the School of Business at Corban University and continue as an author, speaker, and business/life coach. Joy comes with the challenges of connecting with people and inspiring them to new levels.  His books, eBooks, videos, Power Points are all focused on practical business and leadership topics born from over three decades of experience.

As a speaker, he continues to motivate his audiences: one listener expressed it this way:

“Griff’s speaking is like fireworks for the mind.”
His speaking is motivational, instructive, inspiring and always delivers practical insights and value.

Business Coaching

Business Life Coach

Sometimes, business decisions are a bit cloudy. The direction isn’t certain. The burden of indecision weighs heavily. Leading can be lonely.

Are you looking to put your business burdens into trustworthy hands? Are you looking for someone who would faithfully help shoulder this part of my journey?

Griff’s C12 Group coaching practice is augmented by years of developing his unique model of the servant-leadership habits of knowing yourself,  controlling yourself and finally, learning to give of self – leading by serving.

Wisdom gained from learning from both mistakes and successes has led to the development of the Serving-leader Attitude.™



We provide focused consulting services on strategy formulation and implementation; new product launches; and developing customer-centered positioning & messaging.

Our services, focused on both small businesses and teams within larger organizations, is grounded in customer-centric thinking (looking at your brand from the customer’s perspective) and processes that provide innovative thinking to problem-solving. Those starting a small business benefit from our process.


We improve our clients’ strategies, new product launches, and overall marketing and sales performance driving a unique process that ALWAYS focuses on the customer.

We work with the team to develop effective leaders who liberate their people to work productively in self-managed, self-starting teams.